In this eye-opening episode, Charlotte Stavrou, founder of SevenSix Agency, dives into the evolving landscape of becoming a paid influencer in 2024, highlighting the ultimate strategies for brand building. From her personal journey in the influencer space to launching her agency, Charlotte shares invaluable insights into creating engaging content, understanding your worth, and the importance of authenticity in connecting with your audience. Whether you're an aspiring influencer, a business looking to harness the power of influencer marketing, or someone passionate about making a social impact, this conversation is packed with actionable advice to propel you forward.
What You'll Learn:
The Power of Content Creation: Insights into starting as an influencer and leveraging social media platforms like TikTok, Instagram, and LinkedIn to build your personal brand and business.
Understanding Your Worth: How to navigate pricing and negotiations in the influencer marketing space, including addressing disparities in payment.
The Role of Authenticity: The significance of being authentic and true to yourself in creating content that resonates with your audience.
Strategies for Brand Building: How to strategically use your online presence for brand building, including tips on content frequency, engagement, and platform-specific strategies.
Leveraging Influencer Marketing for Social Causes: Insights into using influencer marketing beyond commercial purposes, including promoting social and community causes.
Future Trends in Influencer Marketing: An overview of the future of influencer marketing, highlighting the evolving dynamics of the industry and what it means for content creators and brands.
Quotable Moments:
[1:03:56] "If you showcase yourself in a way that highlights that you're really good at what you do and you take pride in that, then I think you can go that extra mile and get what you want."
[1:14:20] "Influencer marketing is a really exciting space, and there's so many ways to be an influencer... Everyone should give it a go in some way."
[1:11:11] "Pricing is a really big thing for us...there's a clear association with black creators and South Asian creators getting paid less than white creators."
Links & Resources:
SevenSix Agency Pricing Report: Discover the latest insights into influencer marketing pricing and disparities in the industry. SevenSix Agency
